The Shelton Institute of Beauty is an upcoming beauty institute in Festus, Missouri. After working through several different design ideas and iterations with different typography and color palettes, I created this logo suite for the client, who was very pleased with the end result. The graphic portion of the logo can stand alone recognizably and, in addition to representing the letters "S," "I," and "B," also evoke the image of a butterfly, a symbol that is very important for the client.
